Ultra Magnus and Ironhide seem to be two characters in the Transformers Prime toyline who weren't slotted to appear in the television show, but got multiple toys as if they were important characters anyway.  (Well, okay, we didn't get Ironhide's larger toy as himself, but as Kup, but the concept still stands.)  That Ultra Magnus got two toys caused some folks to speculate that he'd show up in Season 2, but SPOILERS: he did not.

Now that I have Ultra Magnus's Voyager Class toy, I dunno if I'm sad that this awesome design isn't in the show or grateful that a non-show character has a toy strong enough to make me like it this much.  'Cuz I do.  Like it this much, that is.  It's a charismatic chunk of fossil fuels.  If he were real, I'd follow him anywhere.  It doesn't hurt that Ultra Magnus borrows pretty heavily from the Animated version of the character, with his big truck-front shoulderpads and the massive hammer.  And it super-doesn't hurt that this Ultra Magnus is founder of the Wreckers, and you know me and my Wreckers.  (The massive hammer really helps him fit in with the iconography of that group.)

His transformation is pretty simple, but clever enough that Magnus doesn't look simple.  Magnus basically lies down and stuff folds around his robot parts to form a truck.  My favorite part is the two pairs of rear wheels which unfold from vehicle mode to wrap around his shins.  The only annoying part are his fairly loose shoulders.  They're not quite stiff enough, and so they easily sag under the weight of his large weapon.

His large weapon, as I mentioned, is a giant hammer, but its default mode is an equally-large gun.  Like the other electronic-light-up weapons of the Transformers Prime Voyager Class toys, one mode is transformed into the other through spring-lever action.  Unlike the other weapons, though, Magnus has a latch that locks the weapon into his ax mode so it can stay there without you having to hold it in place with your fingers.  This is very good, 'cuz Magnus needs his friggin' hammer and I care much less about the gun.  It can also stow on his back if you want to keep his hands free.

There's a second accessory, a missile launcher with a red missile that looks like a call-out to the missile launchers of the original Ultra Magnus.  You can peg it wherever.

I imagine Magnus knows Bulkhead, the former Wrecker.  I wanna know more details of their shared history, though I doubt we'll get any anytime soon.  We're also expecting a whole combiner team of Wreckers soon, too, so Magnus won't always be so lonely.  (Of course, before then we'll get a Fall of Cybertron Magnus toy which will probably work better aesthetically with them, but meh.)